Privacy Policy

As Synopsys AB (Sweden) and Foodscan APS (Denmark), we highly value the privacy of our customers, business partners, and website visitors. This privacy policy outlines how personal data collected on our platforms (www.gurme.se and www.foodscan.se) is processed, protected, and used. As a company operating in Scandinavia, we fully comply with the EU General Data Protection Regulation (GDPR) and local data protection laws in Sweden and Denmark.

1. Data We Collect

When you use our platforms or contact us, we may collect the following personal data:

• Identity and Contact Information: Company name, organization number, contact person’s first and last name, email address, phone number, delivery address.
• Purchase and Payment Information: Order history, payment method details (e.g., the last four digits of the credit card), invoice information.
• Usage Data: Your browsing habits on our platforms, IP address, browser type, visit time, and information collected via cookies.
• Communication Data: Messages, inquiries, or feedback you send to us.

This data may be provided directly by you (e.g., when filling out an order form) or collected automatically during your use of our platforms.

2. Purpose of Data Collection

We process your personal data for the following purposes:

• To process your orders, deliver products, and carry out payment transactions.
• To provide customer service and respond to your inquiries.
• To improve the functionality and user experience on our platforms.
• To inform you about tailored promotions, offers, and new products (only with your explicit consent).
• To fulfill our legal obligations (e.g., tax and accounting requirements).

3. Legal Basis

When processing your data, we rely on the following legal bases under GDPR and local laws:

• Contractual Obligation: To process your orders and provide our services.
• Consent: For marketing and promotional communications (voluntary).
• Legitimate Interest: To ensure the security of our platforms and improve our services.
• Legal Obligation: To comply with tax and consumer protection laws.

4. Data Sharing

We may share your personal data with the following parties:

• Service Providers: Shipping companies, payment processors, and infrastructure providers such as ikas and Fortnox (only when necessary to provide services).
• Authorities: When required by legal obligations.
• Group Companies: Between Synopsys AB and Foodscan APS for operational efficiency.

Your data is shared only in accordance with the purposes outlined in this privacy policy and with appropriate safeguards under GDPR Article 46. As we use the ikas platform, your data is stored and processed in accordance with ikas’s data processing policy and used solely to provide services.

5. Data Retention Period

We store your personal data for as long as necessary to fulfill the purpose of its collection:

• Order and Payment Data: For statutory retention periods (e.g., 7 years in Sweden, 5 years in Denmark).
• Usage Data: For analytical purposes for up to 24 months.
• Marketing Data: Until you withdraw your consent.

When these periods expire or when the data is no longer necessary, it is securely deleted or anonymized.

6. Your Rights

Under GDPR and local laws, you have the following rights:

• Request access to your personal data.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data ("right to be forgotten") or restriction of processing.
• Right to data portability to receive a copy of your data.
• Object to communications for marketing purposes.
• Object to automated decision-making processes (if applicable).

To exercise your rights, you can contact us via [email protected] or [email protected].

7. Cookies and Technology Use

We use cookies and similar technologies on our platforms:

• Necessary Cookies: To ensure the platforms function properly.
• Analytical Cookies: To improve user experience (e.g., Google Analytics).
• Marketing Cookies: To offer personalized ads (based on your consent).

You can modify your cookie settings via your browser settings or through the cookie management tool on our platforms.

8. Data Security

We implement technical and organizational measures to protect your personal data:

• Data is stored on encrypted servers (including ikas infrastructure).
• Access is restricted to authorized personnel.
• In the event of a security incident, we will notify you and relevant authorities within 72 hours (GDPR Articles 33-34).

9. Third-Party Links

Our platforms may contain links to third-party sites (e.g., payment providers). We are not responsible for the privacy practices of these sites and recommend reviewing their policies.

10. Policy Updates

We may update this privacy policy as needed. Changes take effect when published on our platforms. For significant changes, we may notify you separately.

11. Contact

For questions or inquiries, contact us:

• Synopsys AB: [email protected]
• Address: Ollebovägen 14, 218 45 Vintrie, Sweden

• Foodscan APS: [email protected]
• Address: Hammerensgade 1 2, 1267 Copenhagen K, Denmark